The Surprising Benefits of Product Reviews

One of the most common ways people decide whether to purchase a product is by reading product reviews. Reviews can provide consumers with valuable information about the product, such as whether it's worth the price or not. Product reviews also provide businesses with an opportunity to build trust and credibility with their customers. There are many benefits to product reviews, so it's important for businesses to take advantage of them.

1. Product Reviews Create More Informed Customers

When making a purchase, people often look to product reviews to get an idea of what they're buying. Reviews can be helpful in giving an overview of the pros and cons of a product, but they can also be biased. In order to get the most accurate information, it's important to read several reviews from different sources before making a decision.

2. Valuable Insight Helps You to Improve

Product reviews provide a valuable service to both the retailer and the customer. For the retailer, product reviews provide insight that can help improve their products and services. For the customer, product reviews offer information on products they may be considering purchasing, as well as insights into how well a product functions and any potential problems with it. Product reviews are often written by people who have first-hand experience with a product and offer an honest assessment of that product.

3. Increased Transparency

As a society, we are constantly inundated with choices. From what to have for breakfast to what car to buy, the options seem endless. With the advent of the internet, this has only gotten worse. Now we can not only research our choices but also read reviews from others who have made those same choices. This is especially true for products. We want to know what is good about them and what is bad before spending our hard-earned money.

Product reviews have always been around, but they have taken on a new life with the internet. Sites like Amazon and Yelp allow people to post their reviews of products they have used. This increased transparency can be a good or bad thing, depending on your point of view. On the one hand, it allows people to make informed decisions about what products to buy.

4. Increased Trust

As a consumer, one of the most important things you can do is read product reviews before making a purchase. Not only can these reviews give you an idea of what to expect, but they can also help you trust a product or brand more. According to a study from BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations. And this isn’t just for big-ticket items; 92 percent of people say they trust online reviews for products worth less than $50. So why are online reviews so trustworthy?

There are a few reasons. First, people are more likely to write an honest review if they’ve had a bad experience with a product than if they’ve had a good experience.

5. Social Proof Your Products

When you're looking to buy a new product, what's the first thing you do? If you're like most people, you probably search for reviews of the product before making your purchase. Why? Because you want to know what other people thought of the product before buying it. You want to know if it's worth your money.

Product reviews are essential for online businesses. They help build trust with potential customers and social proof your products. When potential customers see that other people have bought and liked your product, they're more likely to buy it too.

That's why it's important to have high-quality, positive product reviews on your website. They can help increase sales and boost your business' credibility.

6. SEO Benefits

Product reviews are a valuable form of content for any business with an online presence, but they're especially important for businesses that rely on search engine optimization (SEO) to bring in new customers. When you write a review of a product you've used, whether it's a product you've purchased or one you've been given to test, you're providing valuable information to your site's visitors. And by including keywords related to the product in your review, you're helping to improve your site's search engine ranking.

7. Increased Visibility Google Shopping

As online shoppers ourselves, we're always keen to hear about the latest and greatest benefits of product reviews. According to a recent study by Google, it's not just customers who are benefiting from reviews - merchants are too. In fact, merchant visibility on Google Shopping has increased by an average of 34% after adding product reviews to their listings.

The study also found that adding video content to product listings can increase merchant visibility by up to 43%. This is likely because videos are more engaging than images or text-based descriptions, and they can help potential buyers better understand the features and benefits of a product.

So if you're looking to give your online store a boost, consider adding product reviews and videos to your listings!

8. More Conversions

As a business owner, you're always looking for ways to increase your conversion rate. You may have tried all the standard methods: optimizing your website's design, improving your copy, and testing different offers. But have you tried product reviews?

According to a study by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. And that number is only going up; in 2012, only 78% of consumers trusted online reviews.

So how can you use product reviews to increase your conversion rate? The first step is to make sure you're using a review platform that will show off your product reviews in the best light. Some platforms, like Yelp, show all reviews, good and bad. Others, like Amazon, only show the positive reviews unless you search for the negative ones.


In conclusion, product reviews can be incredibly helpful for consumers when making purchasing decisions. By reading reviews, consumers can get an idea of what others thought of the product and whether it is worth their money. Additionally, writing product reviews can be beneficial for businesses, as it allows them to improve their products and services based on customer feedback.